In its simplest form, your personal brand is the answer to this all-important question: what do people think about me?Or, stated a more complex way, what equity does my reputation have in the minds of those who matter?For most of us, our personal branding efforts consists primarily of doing a good job, working hard and treating people with respect. After all, this is what leads to promotions and positive job evaluations, right? Maybe, but why leave something so important as your reputation to chance?