Articles
How To Spot The Best and Worst Content Marketing Strategies
Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner. You’ll hear 50 different answers that really only distill down to a handful of choices: FORMAT - “We use video, images and real-time engagement…”
5 Signs Your Brand is Abusing Social Media
Everything and everyone has a purpose, an intended reason for being created. Birds were born to fly. Fish were formed to swim. Social media was made to________. The word you used to fill in that blank reveals all you need to know about how successful social strategies will be at driving growth in your organization.
Career Poker: Knowing When To Cash In Your Chips
Perform a quick Google search for advice on exiting or entering a job and you'll find millions of articles dedicated to helping you make the critical hold 'em or fold 'em decision. Most of this guidance, however, provides a very reactive, even passive formula to decision making.
4 Things I Learned From A 26-Year-Old Marketing Director
Several years ago in New York City I met a young guy doing fairly big things. Only 5 years out of college, he had been handpicked to lead marketing, public relations and advertising for the retail division of Liz Claiborne, what was then a $4.8 billion Fortune 500 fashion manufacturer. He named his own salary and secured a semi-corner office in the Empire State Building.As Director of Marketing, his leadership peers were at least 10 years his senior and had spent several years in the fashion industry, a new vertical for the young up-and-comer.
